Luxury eyewear, carefully curated for bold visionaries.
See Beyond Ordinary
At Lur©, we don’t sell glasses, we curate perspectives.
From iconic fashion houses like DIOR, GUCCI, FENDI, BVLGARI, LOEWE, BOSS, MONTBLANC, and VALENTINO, every frame we offer is a statement of taste, confidence, and precision.
Whether you’re protecting your eyes from the sun or refining your everyday look, Lur© is where vision meets fashion flawlessly.
Your Vision. Your Signature.
Trends fade. Style stays sharp.
At Lur©, we curate luxury eyewear for people who don’t follow fashion — they define it. From timeless classics to modern icons, our collection brings together the finest brands in eyewear history.
Designed to elevate your look. Engineered to respect your vision.
Lur© is where clarity meets character.
Luxury, Seen Differently
Lur© was created for those who notice the difference between wearing glasses and owning a look.
We partner with legendary fashion houses to offer eyewear that blends craftsmanship, innovation, and unmistakable prestige.
Every frame tells a story. Every lens sharpens more than vision — it sharpens identity.
Welcome to eyewear that feels as powerful as it looks.
